Enter products into the relevant class according to what is printed on the label. For example, if the label states Pilsner, enter it into class 3, Pilsner.
Minimum volume requirement and timeframe for delivery for products not currently stocked in Foodstuffs ambient DC - click here for outer cases required. Please note: Foodstuffs is supporting industry moves to outers of 12 for single bottles and cans.
- Similar style beers and ciders are grouped together within a class to ensure consistency of judging.
- Brewers notes are important to ensure entries are judged correctly.
- Judges will work collaboratively on tables and blind-taste and evaluate each entry based on technical excellence, balance and, most importantly, drinkability.
- The top entries in each class will then be randomised, re-tasted and ranked by a senior panel to determine the Top 30. These Top 30 beers and ciders will be rewarded with distribution through New World stores nationwide.
- The next 20 top brews will be Highly Commended and will feature on the New World website, creating a list of the Top 50 beers and ciders.
Class |
Definition |
1a. Low alcohol and non-alcoholic beer |
All beer containing less than 1.15% ABV |
1b. Low carb beer |
All beer labelled as low carb |
2. Lager |
All products labelled as Lager including dark lagers |
3. Pilsner |
All products labelled as Pilsner |
4. Pale Ale |
All products labelled as Pale Ale. Includes American pale ale, NZ pale ale, extra pale ale, XPA, strong pale ale etc. Excludes Hazy Pale Ale – enter into class 6 Hazy / Juicy |
5. IPA |
All products labelled as IPA. Includes double IPA, red IPA, black IPA etc. Excludes Hazy IPA – enter into class 6 Hazy / Juicy |
6. Hazy & juicy |
All products labelled as Hazy or Juicy or featuring descriptions such as NEIPA, cloudy, oat, cream etc. This category also includes products labelled as unfiltered if the beer is made in a hazy/juicy style. |
7. Stout & porter |
All products labelled as stout or porter. |
8. Other ales & beers (including wheat & other grain beer) |
All products that fall outside the other beer classes eg brown ales, Belgian-styles, Scotch ales, bitter, summer ale, Irish ale, amber ale etc. including all products labelled as wheat beer and predominantly featuring other grains such as rye, oats, rice, corn, gluten free etc. |
9. Sour beer |
All products labelled as sour including fruited sour, dessert sour etc. |
10. Barrel-aged & wood-aged |
All products labelled as barrel-aged or wood-aged |
11. Fruit, flavoured & spiced |
All products that have added fruit, flavouring or spice. Excludes fruited, flavoured or spiced sour beers – enter into Class 9 Sour Beers |
12. Weird & wonderful beer |
An inclusion of an unexpected or unconventional ingredient that deviates from the standard recipe or style. It introduces an element of surprise, creativity, or innovation, adding a unique twist that you wouldn't typically find in the traditional version. The weird and wonderful ingredient breaks the norm, enhancing the flavour profile, texture, or overall experience with something delightful, surprising, or unusual. Think Festival Beers :-) |
13. Low alcohol and non-alcoholic cider and mead |
Cider, cider blends and mead containing less than 1.15% ABV |
14a. Modern cider – dry |
Up to 20.5g/L residual sugar or Final S.G. of < 1.008 |
14b. Modern cider – medium |
20.5-38.2g/L residual sugar or Final S.G. 1.008-1.015 |
14c. Modern cider – sweet |
More than 38.2g/L residual sugar or Final S.G of > 1.015 |
15a. Traditional cider – dry |
Up to 20.5g/L residual sugar or Final S.G. of < 1.008 |
15b. Traditional cider – medium |
20.5-38.2g/L residual sugar or Final S.G. 1.008-1.015 |
15c. Traditional cider – sweet |
More than 38.2g/L residual sugar or Final S.G of > 1.015 |
16. Perry & pear cider |
Minimum 75% pear juice, maximum 25% apple juice, with no other fruit or flavouring, and must have the characteristics of pear cider. Maximum of 9% ABV. |
17a. Cider blends – cider with fruit |
Cider or perry/pear cider made with added fruit only. Max ABV 9%. Excludes ciders with a blend of fruit and spices, botanicals etc – enter into Class 17b |
17b. Cider blends – cider with spices, botanicals or honey |
Cider or perry / pear cider made with added spices, botanicals or honey, including ginger, chili, chocolate / cocoa, elderflower. Includes those ciders also blended with fruit. Max ABV 9% |
18. Specialty cider |
Cider or perry / pear cider that does not fit in any other category including hopped cider, ice cider, bottle fermented and heavily oaked ciders. Please include the intended style under the Brewers Notes. |
19. Alcoholic gingerbeer, kombucha, hard tea, soda, seltzer, mead etc |
Enter grocery-compliant products that don’t fall into earlier classes into this class for evaluation. Please include the intended style under the Brewers Notes. Important: due to the long approval times, your product(s) must be approved as grocery compliant by Foodstuffs North Island and South Island legal teams PRIOR to judging. |
More information:
Competition overview |
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Frequently asked questions |
Minimum volumes |
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Terms & conditions |
Enter now
Entries close 5pm, Thursday 24 April 2025.
All enquiries are welcome and can be directed to the Competition Director:
Nadia Narot, Foodstuffs NZ
[email protected]